It’s pinktober

Yes, it’s that time of year again – time for the annual onslaught of pink ribbon marketing.

I could tell you about how exploitive I think pink ribbon marketing is. I could rant and rave about how little some of the companies actually give to breast cancer research. I could piss and moan about how some companies give to causes that I don’t even think are worth our dime. (Who ISN’T aware?) But I won’t. I need topics for the rest of the month. 😉

I’m just going to remind you of my philosophy of pink ribbon purchasing in the nicest possible way. And this is very hard for me. I tend to be really un-nice about this stuff.
First, read the guidelines at Think Before You Pink, a campaign by Breast Cancer Action.

Next, here are my thoughts.

If you want to support a cause, it is always and forever best to simply write the organization a check. My favorite breast cancer causes are: breast cancer research at the IU Cancer Center; survivor support at the Young Survival Coalition; and anything at Breast Cancer Action.

If you like the color pink and want to buy something because you like that color, then go for it.

If you are buying something because of “awareness,” then do some self-education before you buy. What exactly do you want people to be aware of? What message is it that you are trying to send? How aware are you of the risk factors for breast cancer? For example, did you know that most women diagnosed with breast cancer have no known risk factors and that 90-95 percent of women diagnosed have no genetic risk factor? If you are buying for awareness, start with yourself.

Author: rosie

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